Product Report
The Irresistible Offer promises to teach you how to sell your product or service in just 3 seconds or less. It was written by Mark Joyner who is a leading authority on Internet Marketing and New Marketing. He is the former CEO of Aesop Marketing Corporation, and he has pioneered many of the biggest trends on the Internet today.
Reader Feedback:
"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." - Dr. Joe Vitale
"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." - John Du Cane
"Using numerous examples, Mark Joyner not only explains exactly how to craft your own Irresistible Offer, but how to build upon it, and more important, how to get legions of loyal customers to spread it for you." - Blair Warren
Overview:
Tic. Tock. Tic. Tock. Tic. Tock.
Three seconds.
That's all you've really got to make the sale. With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly - The Irresistible Offer.
Summary:
This book focuses on the "offer" and the "benefits" to the customer. As broad as that may seem this author seems to get deep into the nitty-gritty on EXACTLY how to push people's buttons to get people to buy and all within 3 seconds. Mark does it in a fun, easy-to-follow, manner that makes reading the book cover-to-cover a real breeze.
All of the traditional marketing "secrets" are brought up to the 21st century standards. There is so much information that bombards people everyday that you have to hit people quickly and hit 'em hard. A lot of other marketing books are outdated because of that fact. Life isn't the same as it was before the Internet. Therefore we have LESS TIME to get people's attention.
